All candidates are applicants, but not all applicants are candidates

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That seems to be the current mantra in the world of recruitment. Is that true? And if so, does it really matter anyway? Or are we just splitting hairs?

“Put yourself in the candidate’s shoes” has long been a stock phrase in the world of candidate experience. What those shoes look like depends, we think, on how far down the recruitment journey the individual has travelled.

As we developed CareerGift we began to realise that the taxonomy we use to describe people at different phases of the recruitment journey is important. Not least because each step will require recruiters to adopt very different strategies and mindsets. That thinking has evolved further and given rise to this discussion paper.

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